This is an outtake from a current Foresters article that I'd recommend you read:
" Up Selling: “Of course I’ll buy it, I helped design it!”
Every product gets replaced, it’s the law of innovation. As customers are now part of the design process of a product, they’re more likely to purchase the product. Done correctly this could reduce marketing and advertising costs as well as excess inventory. "
Always nice when a big organization like Forresters validates your business model for you.
As I'm learning more and more, the real value of our platform will be in how easily you can engage with your audience, create a community around your company or product and get the feedback and interaction that you want with your customers.
Please read the article here:
