internet marketing | search engine optimization | web strategy

Site Flipping | Virtual Real Estate

I've long thought of domain names as real estate.  In fact when I first started buying domain names, I would explain it to people in terms of the Klondike days, relating it to the concept of going out into the bush and "staking your claim".

Later, as I focused more on Real Estate Marketing it was uncanny to me the similarity between flipping houses and flipping domains.

The concept has since grown in popularity, and now one of the more common internet marketing trends is in Site Flipping.

Site Point has a good article on Site Flipping and is one of the more popular websites that has a market place where you can find and flip websites.

Ebay is another place to look for website deals, generally they have sites that designers and coders have created by installing a simple script and done the initial leg work for you of setting up an advertising / content driven site.  (An amazon affiliate site, mixed with some google ads and maybe some other affiliate programs).

You then drive some traffic to it, maybe make some additions to the content and look of the site and turn around and sell it for a multiplier of it's revenue, either to another developer, or ideally an end user in that business already.

I saw this article in the New York Times featuring some brothers that focus on this type of site flipping business, I figure if the New York Times is talking about it, it's a market who's time has come.

If you haven't already seen it, you can look at our portfolio of domains here: http://ixld.com/portfolio/domains/2008/7/14/domain-name-portfolio/193

One of the key drivers to my creation of XLsuite was to be able to build a tool that would make it possible to rapidly deploy sites for my domain name portfolio.  If you would like to get into this business with someone who has the technical team to implement rapidly on this, please don't hesitate to contact us to talk about our Joint Venture opportunities.



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