internet marketing | search engine optimization | web strategy

The Future of Google; The Future of Search

Marissa Mayer, Google VP of Search Product and User Experience, was interviewed by Charlie Rose last night.  Fascinating!

Some interesting points:

  • Google anticipates voice search to be here in 5 years, Vision search in 10
  • The next big idea will be killer apps involving GPS with social networking (location-based search via smartphones/cell phones).
  • Larry and Sergey are like Montessori Kids. Always asking, "Why?" and Sergey likes math and has an elephant memory.  Larry's strength is interfaces and the tech side.
  • Facebook etiquette: dont' remove your Wall.
  • Steve Jobs is not only a master marketer but also a technologist.
  • The internet needs to be as fast and easy to use, like turning the pages of a magazine.
  • Most startups are marketing or sales driven, but Google remains technology driven.
  • Yahoo has lost a lot of good and talented people, which is why it is not doing well
  • Social networking = "the equivalent of user crack."


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