Prospecting

Reselling XLsuite | Creating an Installer

riel@ixld.com (Riel Roussopoulos) — Wed, 23 Dec 2009 23:18:00 GMT

I've covered this somewhat in the past, but our tool set has evolved quite a bit since the last time I made a video for this, so I thought I'd do a new video showing how quickly you could republish a suite in XLsuite.

Install a suite, edit it, publish (or "push") it to the installer .. and then install it 100 times from that base

Further more, now that you are the "base" or "root" for those 100 suites... if Later you make updates to your suite, they can all "pull down" those updates to get the new features for their sites whenever they wish.

Here is a video outlining this.

Publisher and Author Websites

riel@ixld.com (Riel Roussopoulos) — Thu, 10 Dec 2009 17:51:00 GMT

We build engaging websites for publishers and authors that capture leads, grow your mailing list, give you tools like blogs and forums that help you engage with your audience.

We also show you how to make an extra 15% on every sale with our tightly integrated publishing solution that ties into the affiliate program at Amazon to ensure that every book you sell from your website nets you an extra 15% without you having to do anything.

Watch this video to see how some of our clients are using our solution now to integrate blogs, author profiles, private forums, ecommerce, online book clubs and more.

You can learn more about how our Amazon importer works by watching this blog post

If you'd like to try this solution absolutely for free...

Please install our suite and give it a try, you have 60 days to play with it and see if it's right for you.

Recurring Revenues For Directory Sites

riel@ixld.com (Riel Roussopoulos) — Fri, 06 Nov 2009 21:14:00 GMT

Want to add new revenues to your directory business? Users can install a new website with just one click, directly from their profile in your directory. We pay a 40% recurring revenue share on all subscriptions, adding new revenues to your site without any additional implementation or marketing expenses.

XL-MEN | Your Web Superheros

riel@ixld.com (Riel Roussopoulos) — Tue, 27 Oct 2009 07:44:00 GMT

Want to build a super website?

Get a free quote today

Solar Conversion Training

riel@ixld.com (Riel Roussopoulos) — Tue, 20 Oct 2009 19:54:00 GMT

I have been discussing an interesting situation with a business associate of mine that is in the renewable energy financing business.

Please flip through this slide show to understand more about the impending imbalance between market demand for solar products, and the number of qualified installers.

Political Campaign Management Software

riel@ixld.com (Riel Roussopoulos) — Sat, 17 Oct 2009 20:39:00 GMT

I recently prepared a website for a federal MP candidate and while creating the presentation and the mockup, it became clear just how powerful a web based platform like ours would be to a political campaign manager.

In fact, the campaign manage in question was very excited by it's potential as were several other members of the campaign.

I've outlined some of the highlights in this slide show.

If your organization needs a way to move your campaign online, please don't hesitate to fill our our free quote form and we'll be happy to discuss your needs with you.

Using Free Classified Sites for Leads

riel@ixld.com (Riel Roussopoulos) — Fri, 16 Oct 2009 23:49:00 GMT

Craigslist of course is the king of free classified sites, but there are some others out there that are also worth taking notice of.

Backpage.com is another one that lets you paste in HTML code, which I really like because it makes it easier to stand out from the rest of the scheleebs that don't know any code and just have type in their ad.

Watch the following two videos to see what I mean:

In this one, I show you how we use predone code that lets you create an attractive looking ad on craigslist or other sites that let you paste in HTML

In this other one, I show you how back page ads, even old ones, are a good way to drive search engine traffic (as long as you understand what to title them to get the most out of your keywords).

This video shows you what I mean.

If you'd like us to design a campaign like this for you we can.

We generally charge about $300 to create an ad for you that you can embed on other sites.

For $500 we give you several variations on your ad (various banner sizes) that you can use in other web marketing.

Fill out our free quote form if you'd like us to create a marketing campaign for you.

Site Flipping Course

riel@ixld.com (Riel Roussopoulos) — Fri, 16 Oct 2009 16:24:00 GMT

I'm going to do a course on site flipping very soon.

I'm just building a template for a specific business vertical and I'm going to see how quickly I can get it to reside "above the fold" for local searches.

Let me explain.

As you know, I'm something of an SEO Expert.

I hate saying that because I know that there is always more to know, but the reality is that I've gotten very good at getting sites to the top page of google, through a variety of strategies (all totally legit, I'm not one of those "black hat" guys).

So, my challenge now is to put what I know into a process that can be repeated by other people.

Here's what I'm going to do.

I've chosen an industry that spends money on advertising but is not particularly web savvy.

I'm going to register a keyword rich "regional" search term domain name. - (Cost about $10)
I'm going to install a site that makes me look like someone in that business. (Time 10 minutes)
I'm going to tweek the site to take advantage of the keywords that I'm using (time 30 minutes)
I'm going to tweek the articles that come with the site so that they are custom to my site (time 2 hours)
I'm going to register accounts on several external services that I'll use to grow my web footprint (time 4 hours)
I'm going to build links on a variety of high value websites that get indexed frequently (time 1 hour per day for 2 weeks = 10 hrs)
I'm going to research the top 10 companies in that vertical and build a target buyers list (time 30 minutes)
I'm going to import all of the companies in that industry into our database (time 10 minutes)
I'm going to send them all the template email that alerts them to what we're doing (time 10 minutes)
As soon as the site reaches above the fold I'm going to put it on sale for $2500 and announce it to that list of companies.
Every week I will drop the price $100 until that domain sells, using the fear of loss (your competitor getting it) as a motivator.

So, let's do that math and see if that's worth it:

$10 for a domain registration

I'm going to say 20 hours of work total over about a 2 month process (I'm being generous here)

If we sell it for $2500 - that's about $125 per hour for our time.

Not bad considering most of this stuff you can outsource if you want to.

I'd recommend doing it yourself the first couple of times, but the idea here is to develop a repeatable formula that lets you outsource the various parts of the puzzle and do more of these than just one.

So here's the deal and how you can play along.

I'll record every step of this as a combination of Text, Screen grabs, and Video Screen Casts.

I'll provide the website (of course) on our XLsuite platform

Every step of the way, you'll have a road map and a guide walking you through

The cost for this will be $500 and I will only be taking 10 people in the first round of the course.

Now here's my killer guarantee...

If you follow all the steps in the program and are not able to sell the domain name for more money that you paid for the course.

I'll refund your money to you.

(You'll have to sign over the domain name to me though, because I'll go sell it for you instead)

So to review ....

You'll get a great strategy that you can repeat over and over again

You'll get step by step instructions on how to get it to the top of the search engines

You'll get a fully functional website, email campaign and some base articles to kick off your marketing with

You get my personal attention to questions you have about the process.

You will make money with this strategy or I will make it right!

Remember, I"m only going to take 10 people into this course so don't wait and miss out on this opportunity to learn how to site flip with the best of them.

*** UPDATE *** SOLD OUT ***

Please signup here if you'd like to be notified the next time this course is available.

Super Save Media, Signs and Advertising

riel@ixld.com (Riel Roussopoulos) — Thu, 12 Mar 2009 08:05:00 GMT

This is an outline that I have for developing the SuperSaveMedia Group

It's a concept that I think would be perfect for the SuperSave Group to bankroll as an expansion into new media

But if they're not interested, I still think there is a good portfolio of domains that another media group or investor could exploit nicely.

It's the right time to launch a "SUPER SAVE" media group as everyone is looking for ways to cut costs.

Although the materials and manufacturing could be produced inhouse, I also think it would be very viable to simply outsource all the actual production and just concentrate on Sales and Marketing

Similarly to how VistaPrint uses local printers and basically acts just as a broker / sales agent. I think you could do the same here. Finding local sign companies (we have a good one), video production and graphic design firms that would do the service work for you while the super save media group just focused on client aquisition.

These are the domain that I own and how I see the structure breaking down.

SuperSaveMedia.com - parent company

SuperSaveMarketing.com    - Sales of Marketing Tools (signage, printing and websites)
SuperSaveAdvertising.com -
SuperSaveAds.com            - both the advertising sales wing for selling advertising

SuperSaveVideo.com         - Video is a booming medium on the web and using the advertising sales brands to sell production services would allow SuperSaveVideo to produce spots for businesses.

SuperSavePrinting.com - ... ummm ya .. printing (cards, posters, flyers)
SuperSaveSigns.com    - Printing signs for both clients and "in house" for materials of their own and for putting signs on their fences, trucks and toilets

SuperSaveSites.com
SuperSaveWebdesign.com - Again, sold by the Advertsing division these names would relate to web deisgn and hosting.
SuperSaveHosting.com       - Using our XLsuite system we could easilly create a budget website business selling sites that were pre done and full featured. Plus web marketing through the SSMarketing / SS advertising brands.

Here is a screencast outlining the concept.

Community Building Tool for Producers

riel@ixld.com (Riel Roussopoulos) — Sat, 14 Feb 2009 19:53:00 GMT

I have a background in film and television and still gravitate back to it regularly despite the fact that I haven't worked directly in that industry in over a decade.

I'm married to one of the top production finance lawyers in the country and as such am regularly exposed to the issues that producers face while trying to get funding for their projects and how to grow their franchize in a way that capitalises on all the technology available to them.

I've spoken before about the concept of building community around your brand or product and this applies even more to Producers.

Starting a brand conversation with your fans prior, during and after the launche of your "traditional media" launch is a vital part of the media equation. While our product is most often used for other business verticals like service companies and real estate, I would like to encourage it's growth in helping creative companies to reach out to and grow their audiences.

Authors have gravitated to us naturally and we have several running on our platform now, but I'd like to see more TV and Film production companies looking to these types of solutions and these two videos outline how I think it could be done.

Growing Your Fanbase

Aqualine can use XLsuite

riel@ixld.com (Riel Roussopoulos) — Fri, 13 Feb 2009 01:59:00 GMT

This is a video that outlines in more specifics how Aqualine can use the XLsuite platform for sales and marketing purposes.

This is looking pretty rough with the screen stretched out but hopefully you can follow along.

Adding A User to your Google Analytics Account

riel@ixld.com (Riel Roussopoulos) — Mon, 19 Jan 2009 00:23:00 GMT

If you want someone to help you with your google analytics, you can set them up as either a viewer, or an administrator in your google analytics account.

Here's how:

To get more video screencast tips and tricks like this

Subscribe to the Feed

Download to your ipod using itunes

Integrating Traq3D with XLsuite

riel@ixld.com (Riel Roussopoulos) — Tue, 16 Dec 2008 04:26:00 GMT

Integrating Traq3D with XLsuite

This second video is an outline of how our XLsuite application (using the TribeXL skin) could be used to add a lot of web 2.0 functionality to the Traq3D web site and franchise infrastructure.

As always use the full screen icon (lower right corner) to view this full screen.

Viral VOIP Reseller Strategies

riel@ixld.com (Riel Roussopoulos) — Fri, 12 Dec 2008 20:49:00 GMT

This I like this example of using a multi-domain strategy to create a series of reseller sites that are really all driven by one supplier.

In this example you'll see a well executed sales site that is rebrandable for each new reseller that signs up.

The orders are all processed by the same parent supplier, but the resellers can use their own name and web domain to promote it.

Now a quick search online for website templates reveals that this would be a quick business to get into

You can find more template by searching VOIP on template monster

Finally, you can see below how I would approach a market like this. First making a site to attract the business opportunity seekers that you could use affiliate marketing to promote.
That would lead prospects to buying a reseller opportunity which would give them a full website to sell the business opp.

Our current domain assets in this space include:

SellVoip.us
SellVoip.ca
SellVoip.biz

Voipsale.ca
Voipseller.ca
Voipsellers.ca

This could just as easily be done for marketing companies that do other voice services like Sales Call Automation.

This is a good example of a company with an API that lets you tie in your database and do things like voice calling, polling, bill reminders...
You can even use text to speach to personalize it further.

iXLd.com/likes/callfire

Learn-English.ca Looking for a Partner

riel@ixld.com (Riel Roussopoulos) — Tue, 25 Nov 2008 01:28:00 GMT

One of the business verticals that we've registered some .ca domains in is the ESL market.

This is another example of an industry that has yet to discover the power of the generic search friendly domains and how much new business it can drive.

These are the domain names that we own:

Lean-English.ca | ESL-School.ca | ESL-Schools.ca

Now, if you haven't heard me rant on about the power of keyword domains and how important it is to driving traffic to your website, then go ahead and check out this post

http://yourfarmer.com/blogs/leads/2008/11/05/whats-in-a-name/989

You'll find a couple of videos and a presentation that will "edumakate you" as to the ways of the web 2.0

Now assuming that you already "get" that, let's move on the the opportunity at hand with these domains.

If we take the "Learn-English.ca" site and create subdomains for each city ... then make a directory of all the schools with a way for users to leave feedback... add a few articles and some "test my English" type areas and voila! Instant authority site.

As you know, our XLsuite package and particualrly the TribeXL skin woud lend themselves very nicely to this task.

We're looking for a partner (most likely in the ESL business) that would like to develop these names with us.

I'm including a PDF of the outline

Download the outline here

And some pictures of the mockup:

Visualization of my business model

riel@ixld.com (Riel Roussopoulos) — Sat, 15 Nov 2008 19:02:00 GMT

This is a bid request for designers to create a marketing piece for visualizing our business model.

Viral Video Tools

riel@ixld.com (Riel Roussopoulos) — Thu, 13 Nov 2008 10:26:00 GMT

I have to admit this one caught my eye. What a good concept and well executed.

A bit pricey but I think for what this does it's probably worth the money. If you have an affiliate program, this would be a good tool to use to promote your links.

Check it out.

Affiliate Video Brander

Adsense Experiment with Video Sites

riel@ixld.com (Riel Roussopoulos) — Mon, 27 Oct 2008 05:35:00 GMT

Adsense Experiment with Video Sites
This is a little experiment I started a while ago on creating an adsense site and getting it listed. As I recall, I did my "get listed in 24 hours" tricks and then drifted away.

Website Revamping is like a haircut

riel@ixld.com (Riel Roussopoulos) — Sun, 07 Sep 2008 12:00:00 GMT

This is a funny video that I made, but it's a very good visual, just like getting your haircut, you have to keep your website updated regularly. We are your virtual barbers :)

More Engagement = More Sales

riel@ixld.com (Riel Roussopoulos) — Fri, 01 Aug 2008 12:00:00 GMT

This is my little rant about creating engagement with your audience as a web 2.0 marketing basic tool set.

Engagement with audience = returning audience + growing audience
+ more engagement tools
+ more audience
= more revenue POTENCIAL

Overlay Lauches Beta

riel@ixld.com (Riel Roussopoulos) — Mon, 28 Jul 2008 07:42:19 GMT

Sunday rolls around and they team over at Overlay.TV is going live with another beta version of the site. Looking much nicer and close to a final release I must say.

I was glad to see that the overlay I'd created while messing around earlier this week was still available, I'll show you here.

At time of publishing there are issues with the link, if you're curious about the traffic program that John Reese is selling you can check out : http://getyoutraffic.com

Watch what I was able to do with Overlay, this is from a video I posted earlier to YouTube.

Now imagine all the affiliate marketing uses for this type of thing? From cars and houses to concert tickets and household items... this can create a linkable overlay out of any video or image file on the web... !!! think about it!

Overlay.tv

riel@ixld.com (Riel Roussopoulos) — Tue, 22 Jul 2008 07:01:51 GMT

My old friend and board member Ben Watson is currently working for a start up in Ottawa that are doing some cool things with video overlays.

They are launching a product for people to overlay things on web video allowing you to enhance a video that's on the web already.

I took a few minutes to muck around with the interface over a video listing in our CMS and it went pretty well.

Interface is still a little rough, but then, who's isn't.

Here's the video overlay I made out of something that was close at hand, the pender and union sales.

That's what you get for being pre release. Don't mind the one above, it was on the staging server and is going down! The new one to check out is below and this one IS on the live server, so it shouldn't go down.

You'll want the link here: Traffic Secrets 2.0.