Have you done your Keyword Research?
If you are just starting out, you should do it before you build your site, not after.
Even before you buy your domain name.
It's not the end of the world if you already have your site made. But it gets harder and more messy at that point.
We just always prefer to do it prior and even will sometimes suggest that you create a new "bait site" instead of working with your existing one.
Keyword Research Before You Build
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